ICU
ENTERPRISES
Creative Strategy. Critical Care.
Helping creators and small businesses stabilize, structure, and scale their ideas.
What we do
We build and grow purpose-driven brands in-house and partner with creators and entrepreneurs to do the same.
Our Brands
ICU BABY
ICU MOM
Care for your new
beginnings-ICU Baby supports infants, and new parents through thoughtfully designed products and resources.
Support for moms like you. ICU Mom is dedicated to empowering mothers through education and practical tools for conception, pregnancy and postpartum.
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ICU GIRL
For your daughters-ICU Girls inspires confidence, creativity and self-worth in young girls through positive storytelling, and confidence building challenges. Join the Challenge!
ICU READ
Publishing ideas that matter to you-articles, insights, and commentary on parenting, education and family. Home of Callie the Calendar TM
Callie the CalendarTM is an original character IP developed in-house by ICU Enterprises, designed as the foundation for a growing children's education and lifestyle brand. Through books, printables, and digital resources, Callie brings together storytelling, learning, and thoughtful design to support families in the early years.
Creative Strategy.
Critical Care
Not everyone wants to build alone.
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When your brand feels messy or stuck, you don't need more content--you need clarity.
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We help you stabilize, structure, and scale.
We help with:
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Branding---Who you are​
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Product/Service mapping---What you sell
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Creative Direction---How you show up
Built from hands-on experience developing and growing our own brands